If you’re anything like the typical online marketer of today, you’ve have been pulled into the world of SEO, Content Marketing or Social Media Marketing. On an average day you consume a bundle of relevant content from subject matter experts from social media posts like Tweets and from blog articles. In the industry they are commonly referred to as “thought leaders”.
Wikipedia defines thought leader as:
“A thought leaader can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.“
I would add to that:
a person who is continuously publishing insight and solutions into the biggest problems their audience faces, in a format they understand
When someone asks who is the top thought leader in any given category, I would say:
“All of them!”
Because everyone has something to say, and no one person can know it all.
I follow and learn from thought leaders because they are always evolving and learning themselves. They have genuine passion for online marketing and share their knowledge openly. So here is my list of 5 Authorities or thought leaders you should follow in the fields of SEO, Content Marketing and Social Media Marketing.
Moz founder, author, blogger, husband to @everywhereist, tiny Techstars investor, & feminist. I tweet 30-40X/week about marketing, SEO, technology, & startups.
Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.
Rand hosts the ever popular (and my personal favourite) Whiteboard Friday. A video blog where Rand stands in front of a humongous white board and delivers grade-A SEO and Digital marketing knowledge
Family 1st! but after that, Businessman. CEO of @vaynermedia. Host of #AskGaryVee show and a dude who Loves the Hustle, @Winelibrary & the @NYJets.
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
Gary also currently hosts The #AskGaryVee Show, a way of providing as much value as possible by taking questions about social media, entrepreneurship, startups, and family businesses and giving his answers based on a lifetime of building successful, multi-million dollar companies. The show is also available as a podcast on iTunes, Stitcher, and SoundCloud.
Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.
Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog calledDaggle (and keeps his disclosures page there)..
#1 Content Marketing Influencer,Social Media Marketing Strategist & Speaker,Forbes Top 10 Social Media Influencer,Huffington Top 100 Business Twitter Accts
Jeff Bullas is a blogger, author, strategist and speaker and works with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.
His blog is about all things to do with “Social Media Marketing”, Content Marketing and Digital Marketing. This includes Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and email marketing.
Its focus is to assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.
He has spent most of his career involved with Information Technologies, Telecommunications and the Web Industry.
Capital SEO is a full service digital Marketing Agency that delivers compelling digital marketing solutions. Our winning solutions and experience help to deliver great results across several key areas that include On-page and Off-page SEO, Content Marketing and Social Media Marketing.