SEO and Content Marketing are becoming interchangeable. Although they are fundamentally different, they yield the same results – increased visibility leading to more leads and sales. Here are 15 easy steps you need to consider implementing now!
1. Change the way you think about Keywords
In the past, all you had to do was pick a keyword, optimize your title, body text, headers and meta data with that one keyword. These days are gone. Google has evolved to understand user intent when doing doing searches and delivers results according to the broad intent of your query.
You still need to pick a keyword for each piece of content; now however, consider how others search variations of that keyword, and include general phrases and concepts into your content.
For example, say your article talks about high daycare costs. You need to include commonly-searched phrases in your article:
Choosing the right daycare
Are more expensive daycares providing better care?
Steps to make sure your child is safe at daycare
2. Outreach top influencers to promote your content
Reach out to influencers with known authority in the area of your subject matter to request they share your content if they find it to be useful. It will to their benefit to share content that is timely, relevant, fresh, unique, and most of all, useful. They are always looking for quality content to publish and share. This will provide you the benefit of reaching a larger audience.
3. Internal linking
Always link to other relevant content within your site as this as been documented to be a Google ranking factor. Do not overdo it, this can be as bad as keyword stuffing and we all know that can negatively effect your SEO.
4. Choose your Page Title Wisely
Although titles should include a keyword, remember to write for people, not just for search engines. Titles are like headlines. You’ll want to catch their attention with something that resonates and is meaningful. One widely used technique is to use numbers in your title: “5 useful Social Media tools”. A title like this will draw in anyone how wants to automate social media activities.
5. Make sure your website is Mobile-Friendly
Early this year, Google announced it will give preferential treatment to websites that are mobile friendly. Google recognized that the world is now consuming the majority of their content on their mobile devices. So to increase user experience on these devices, they have made it mandatory for all websites to pass their mobile friendly test.
What do you think of our list? Please leave a comment below.
Capital SEO is a full service digital Marketing Agency that delivers compelling digital marketing solutions. Our winning solutions and experience help to deliver great results across several key areas that include On-page and Off-page SEO, Content Marketing and Social Media Marketing.