Content Marketing Strategy

Content Marketing Strategy

Being a good writer is not the same as being a good content marketer. A combination of writing and marketing skills is required to produce quality content for websites and online campaigns.

Our packages don't restrict your content to only one or two types. Cross-marketing through different mediums and channels extends your brand's reach, improves your link profile, and helps you understand your market's behaviour better.

On Page Content

We make sure the content that appears on your website's pages should be unique, relevant, and informative. Our on-page content helps create a richer user experience, and encourages visitors to bookmark your site and keep coming back for more.

Press Release

Press releases allow you to make announcements about new products, services, or website features. Our press releases help increase brand awareness through authoritative news and information channels.

Downloadable eBooks, Guides, Infographics, & White Papers

Downloadable eBooks, Guides, Infographics, & White Papers

eNewsletter

Electronic newsletters are publications meant to reach out your readers directly via e-mail. Our newsletters contain company news, product or service announcements, or summaries of new content on your blog.

Videos and Webinars

With the rising popularity of video streaming websites and scripts, educational videos and webinars are becoming a valuable for of content. The creative and memorable videos we make for you can help your audience remember you as a reliable information resource.

Informative Blog Pots or Magazine Articles

We develop, write, and publish informative articles on blogs and online magazine sites. Our articles establish a good reputation for your brand by giving it a voice and personality.

How We Drive Rankings and Traffic through Content Marketing

  1. Introduction: Ranking with Content Marketing
  2. Our Writing and Marketing Blend
  3. Turning Content Marketing into Context Marketing
  4. Our Publishing Process

Introduction

Ranking with Content Marketing

75% of all clicks on search engine results pages go to organic results. Organic search engine optimization drives traffic and boosts rankings, and content is what drives SEO.

Content marketing is the foundation of every successful SEO campaign. Getting your website to rank on Google is not about peppering your pages with one or two keywords. Google's algorithms focus quality content that engages, builds trust, and establishes authority. Our publishing house's content marketing strategies are built around these concepts.

Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for a keyword or not. LSI allows Google to associate related words to a specific topic instead of simply relying on the appearance of specific keywords or phrases. For example, Google can associate the phrases "golf bags" and "golf equipment" with the main keyword, "golf clubs". Seeing these related words in your page will help convince Google that your website is a legitimate, authoritative website that deserves to appear on top of their SERPs.

Writing for LSI requires more than just basic keyword research and writing. That's why our journalists and marketers that combine creative writing skills with proven marketing strategies to develop content that impresses human audiences and search engines alike.

Our Writing and Marketing Blend

Being a good writer is not the same as being a good content marketer. A combination of writing and marketing skills is required to produce quality content for websites and online campaigns.

Setting Solid Foundations through Writing

Developing good writing skills is the first step to becoming an effective content marketer. If you con't know how to write well, readers won't buy into your ideas no matter how much effort you put into marketing them.

By knowing how to write creatively, our publishing house produces original content that informs and engages. Their extensive storytelling skills help them write professional content for specific audiences with ease.

Achieving Business Goals with Marketing

Knowing the basics of marketing allows our writers to hone their writing style based on industry standards and ethics. Their knowledge in marketing allows them to develop and use content in business context to sell your brand more effectively and help you gain more leads.

With their background in writing and marketing, our content team knows how to product content that effectively targets specific niches, including:

  • Arts & Entertainment
  • Beauty & Personal Care
  • Business
  • Eduction Family & Community
  • Law
  • Retail
    • Apparel
    • Food & Groceries
    • Occasions & Gifts
  • Real Estate
  • Services
 
  • Finance
  • Health
    • Dental Care
    • Urgent Care
  • Home & Garden
  • Hotels & Restaurant
  • Industrial
  • Sports & Fitness
  • Travel & Tourism
  • Technology
    • Computer & Consumer Electronics
    • Internet & Telecoms
  • Vehicles

 

 

Turning Content Marketing into Context Marketing

Search engine algorithms now mimic user experience better than ever, so creating keyword-based content is no longer good enough to your websites the online visibility it needs. Including your target audience in our publishing house's content development process is the key to "context" marketing.

There are six key steps we take to apply context marketing to your campaign:

  1. We prioritize your objectives - Determine what your long-term goals are for creating content. Co you want to make a sale, inform and educate, or start conversations? Defining your goals helps us develop a content marketing strategy that suits your business' specific goals.
  2. We learn more about your market - Learning more about your audience helps us refine our approach to content marketing. We determine what they want to find, how we can reach out to them effectively, and how we can convince them to take action. We create content for people instead of search engines, and help you nurture long-lasting relationships with your target marketing.
  3. We choose the right medium - One of our most important tasks as your publishing house is to decide when, where, and how to how to publish your content. We determine what type of content will communicate your message and attract more leads effectively, and publish it on a channel your target market can access easily.
  4. We hone your content using topic modelling -  We apply topic modelling concepts to keyword selection and content creation processes. This allows us to create outlines for focused, relevant pieces of content that meet Google's LSI Requirements.
  5. We establish your authority - You can only establish your authority in an industry by gaining your audience's trust. We help you do that by producing valuable content and developing relationships with both your readers and third-arty publishers. We only publish external content in established online magazines that will give your more exposure and cement your authority in your niche.
  6. We monitor your ROI - Your invest and what you stand to regain through your content marketing strategy depends on your initial goals. We monitor your website's traffic and other web analytics, including the amount of shares our content got. This allows us to realign our strategies as needed, and helps you determine what kind of returns to expect and focus on next.

Our Publishing Process

We have fine-tuned our processes to make sure our publishing house products are the best for your site. Our content team collaborates with our account managers and SEO teams to develop relevant topics, create great content, and distribute that content to the right audience through the most effective channels.

Keyword Research and Selection

We don't stop at creating a list of high-traffic keywords to add to your content. We use topic modelling in our keyword selection process to choose the best keywords and group them together to help our content team produce relevant, targeted content.

Content Creation

Using keyword maps and groups as guides, our content team brainstorms to come up with the best topics and angles to use for your content. They also coordinate with our designers for content that requires fresh designs and layouts like eBooks, whitepapers and infographics.

Content Editing

Each piece of content our writers produce gets sent to our editors for review and quality analysis. We have experienced editors on our team to guide our writers and guarantee that the content our teams produce is ready for publication.

Content Approval

When we finish fine-tuning your content, your dedicated account manger will send it to you for review or to your client for approval. We make any revisions you and your clients deem necessary before proceeding to publish.

Publishing

We only publish content after making sure everything is polished. On-page content, internal blogs, or anything that will go on your website will be sent to your for upload, or you can hire us to do it for you. Our publishing house will take care of any content for third-party publications.

 

Our web design projects

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116

Industry News Added

248

Case Studies Added

43

Successful Content Strategies

35

Interviews Taken

We are aware of the importance of a successful content marketing campaign that is why we create not a simply informative content, but an engaging and persuasive one, that captures customers’ interest and holds their attention. We tailor a bespoke content marketing strategy for each of our clients.

Effective Copyrighting

We provide a content that will convince a web user to click through to your website and check out your special offers in order to purchase your products or at least contact you about your services, because our experienced copywriters know exactly how to make words sell.

Tell us about your project

Let us help you get your business online and grow it with passion

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.

Testimonials

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