Local SEO is about bringing customers through your doors.
Local SEO increases the visibility of your business by driving your website on the top of the local listing. If you have a local business then you need a geographically-relevant traffic to your site through specifically targeted local rankings that will lead your company reach the right demographic of customers.
Our agency offers a local SEO search strategy specifically tailored for your location to ensure sending the right external location signals, inbound link, on-page and social signals and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow building a stronger customer base over time allowing your business to grow organically.
Optimizing Websites for Local Audiences
Local SEO uses the same elements as traditional SEO does, but it requires a few specific elements as well.
Hyper Local Keywords
Keywords and phrases containing the business' location should appear in Title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help get more customers through your doors. Our SEO teams analyze where local website traffic is coming from and use that data to choose better geo-targeted keywords.
Featuring Local Topics
Our writers create content based on what's relevant to your business and your location. Writing about local trends or even area-specific laws that are related to your industry is always a good way to establish your authority as an information resource.
Create Brand Advocates
Our writers don't just sell or announce your products and services - they encourage customer loyalty and create brand advocates. These customers who love your brand can promote them through word of mouth and by sharing content on social media.
We put in a lot of efforts to get higher rankings in local search results and we regularly check the traffic source and continuously re-evaluate and check accurate information. We created profiles on the most popular web and social media platforms, and provide useful information to the audience that are a part of that particular website traffic.
Contact Information and Business Hours
This is information search engines, listings or directories, and customers often look for when they first visit local business websites. A business' operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website.
Targeting Local Markets with Content
Content marketing for local campaigns requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to the business' location.
Managing Customer Reviews
Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Providing good service and quality products is not the only way to encourage customers to write positive reviews. Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts
We also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. Our goal is to get outstanding listings on top of your local traffic competitors.