Pay Per Click Management

Pay Per Click (PPC) Management

Online marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. 

With pay per click marketing, you can easily segment your market and direct targeted and optimized paid ad campaigns.

 

With Pay Per Click you can get instant results.

Our campaign strategies are entirely designed to meet the needs of our clients and their market condition. We provide up-to-date Pay Per Click services include, Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help to achieve the business objectives of our clients. We manage each of our clients’ accounts on a daily basis and constantly monitor bid prices and budget to make sure we are maximizing ROI from the spend 0PPC.

Our outstanding results are due to the complex approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as review of all the options and recommending of a prioritized list of activities.

Remarketing

Remarketing may be done as part of a funnel strategy, as previously mentioned, or as a standalone marketing strategy to control and direct traffic accordingly. It is one of the most effective strategies at funneling and directing traffic because it promotes brand recall each time your visitors see your ad, and it leads your audience back to your site when they are ready to complete a conversion goal.

 

1. You will need to install a JavaScript tag to your site that will track your site visitors.

2. The JavaScript tag installs an anonymous retargeting cookie in your target audience’s computers.

3. Using these cookies, your retargeting ads will be displayed on their computers each time they visit a site affiliated with the ad display network.

Ad Copy & Landing Page Optimization

Once the keywords have been selected, you will need to create and optimize the copies to be used for the campaign. This can be divided into two parts: ad copy optimization and landing page optimization. The focus of your ad copy will vary based on your keyword research and on what audience you are targeting for that specific ad.
Remember the following stats:

  • 25 characters (spaces included) for the title

  • 35 characters (spaces included) for each ad campaign line, two lines per campaign

  • Keyword should be part of the title whenever possible

  • Only one of each is allowed: period, comma, dash, and exclamation point

Your landing page may either be an existing page on your website, or a dedicated landing page with content tailored for your audience. You will need to optimize the content based on what part of the marketing funnel your target market is in. Landing page optimization includes both design and copy to ensure consistency with your website and your brand message.

Bidding Management

Analyzing PPC value and managing keyword strategies is a task your clients often let you fulfill. It helps to monitor existing campaigns and assessing their returns if your clients have any. If this is the first time they are using PPC for online marketing, you will have to provide estimate values for the following:

  • Recommended budget for the entire campaign

  • Cost per click (CPC) of each PPC ad

  • Estimated gains from the ad campaign

CampaignTracking & Reporting

Using the funnel method to lead search engine users towards your desired goal is one of the most efficient marketing methods today. This strategy lets you lead visitors by the hand and direct traffic where you need it to go, when your audience is ready to move forward. This four-step process includes the following:

Each campaign will be tracked closely to provide better insight on what PPC strategies are working and what needs work. The campaigns will be measured based on the following:

  • Overall number of clicks, which tells you how effective your copy is;

  • Bounce rate and time spent on the landing page, both indicators of how effective your engagement and call to action is;

  • Goal conversions, whether it is a sign-up, a download, or a purchase; and

  • Return on investment, which shows how much your client made from the PPC ad campaign.

Funnels optimization

Using the funnel method to lead search engine users towards your desired goal is one of the most efficient marketing methods today. This strategy lets you lead visitors by the hand and direct traffic where you need it to go, when your audience is ready to move forward. This four-step process includes the following:

  1. Keyword Contextual Targeting
    Our keyword selection process involves looking at keyword competition, popularity among your target audience, and contextual relevance to your brand.
  2. Placement Targeting
    It’s important to know where to place your ads properly to reach the widest audience possible. We will help you choose the right placement for your ads, finding space in the websites of online influencers, industry leaders and high-traffic, high-authority pages.
  3. Interest Category Marketing
    In this step, we will help you develop PPC marketing collateral based on your target audience’s interests and placement in the marketing funnel. The conversion goals set for each market category will differ based on the funnel as well.
  4. Remarketing
    This method lets you trail and target previous site visitors who have exited your page without fulfilling a goal conversion. It will be discussed in detail later on in this document.

Statistics

The numbers show the efficiency of PPC in online marketing campaigns. Check out these stats from the first quarter of 2014:

Global search ad spend rose 15% in the first quarter of 2013 compared to the previous year.

  • Click-through rates increased by 62%, and year-over-year clicks increased by 21%.

  • U.S. ad spend rose 24%, with CPCs averaging $0.44.

  • Mobile devices are responsible for 19% of all paid search clicks & 14% of total paid search ad spend in the US, and 28% of paid search clicks & 25% of total ad spend in the UK.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Our case studies

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420

PPC Management provided

213

Paid Search Advertising

17

Video Advertising Projects

141

Display Advertising Campaign

98

Successful PPC Remarketings

315

Social Advertising Projects

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Contact us today and get maximum returns of your investments.

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